Creativity how to catch lightning in a bottle george phd gamez on amazoncom free shipping on qualifying offers book by gamez george phd. That is lightning in a bottle we spend too much time focusing on inputs and outputs you can do coverage you can achieve a channel first you can be social you can do programmatic you can make sure your message is everywhere but real creativity at scale you have to take leaps for that disruptive thinking scaled is lightning in a bottle. So we often use the term lightning in a bottle when talking about something creative but not always in the world of sports players and teams have also been known for catching lightning in a bottle . The full expression is like trying to catch lightning in a bottle sometimes to keep lightning in a bottle and it describes something thats extremely difficult perhaps bordering on the impossible it can express the idea that a person has succeeded in trapping the essence of some elusive creative process which is presumably . Coming up with that idea was like catching lightning in a bottle creativity brilliance amazing feat catching lightning in a bottle mundane by thelievense may 18 2006
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