Dr herreros new book homo imitans takes the reader further from his previous bestselling book viral change in explaining how we all as human beings are influenced by social imitation of others. The second edition in 2008 was followed by homo imitans the art of social infection viral change in action in 2011 our approach has been recognized with the trademarks for viral changetm viral leadershiptm viral safetytm and backstage leadershiptm . Viral changetm is the way to create a positive social infection within an organization it is the way to manage change to create and shape a new culture. Homo imitans the art of social infection book read 2 reviews from the worlds largest community for readers behaviours change culture not the other w read 2 reviews from the worlds largest community for readers
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