Title what is packaging design essential design handbooks author giles calver publisher rotovision 2004 length 255 pages export citation bibtex. Design basics such as format layout and typography are explored within the context of packaging design taking into account genre specific elements such as product information branding marketing and legislation. Explores issues that determine a clients brief and influence a designers approach including marketing and branding concerns the dynamics of the retail environment environmental considerations and legal requirements. Do you want to remove all your recent searches all recent searches will be deleted. What is packaging design focuses mostly on theory and not on practical aspects and thats simultaneously its strength and its downfall in the end you will know what packaging design is but you wont know much about the process behind packaging design if youre looking for the latter try a different book
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